[OOTB-hive] CE looking bad?

Tahir Malik tahir.malik at contezza.nl
Sat May 30 09:11:36 BST 2015


Looks great! Still can't find the matrix if that is what you are referring to. But still a good improvement.

Best regards,

Tahir Shazad Malik
Contezza

-----Original Message-----
From: "Richard Esplin" <richard.esplin at alfresco.com>
Sent: ‎30/‎05/‎2015 02:46
To: "ootb-hive at xtreamlab.net" <ootb-hive at xtreamlab.net>
Subject: Re: [OOTB-hive] CE looking bad?

Final follow-up on this topic.

The Product Marketing team posted some updated pages. Most of the changes are 
at this URL:

https://www.alfresco.com/try-alfresco-download-alfresco-or-demo-alfresco-online-now

They also removed the comparison chart from here:

https://www.alfresco.com/products/community

And the really old comparison page now redirects to the updated comparison:

https://www.alfresco.com/products/community-vs-alfresco-one

I like the changes. I think having Community Edition correctly represented on 
the download page will increase usage of that product. I want to emphasize how 
collaborative our marketing team has been through this process.

In the interest of full disclosure, I was constrained to point out that they 
missed some Enterprise-only functionality around clustering, proprietary 
databases, proprietary app-servers, Mobile Device Management, and mobile 
encryption. So if they add more lines with only one check, you should blame me 
instead of our marketing department.

Cheers,

Richard

On Tuesday, May 26, 2015 09:48:49 Richard Esplin wrote:
> I want to report back on the original topic of the comparison page.
> 
> I scheduled a meeting last Friday with the Product Marketing team to share
> your feedback. I learned a few things:
> 
> * The Product Marketing team reads this list, and was aware of your feedback
> on the page. They appreciated the input and were very responsive to the
> concerns you raised.
> 
> * The product pages on the web site are currently undergoing a round of
> revision, and the product comparison table is getting attention.
> 
> * The entire team understands the importance of not turning anyone off of
> any of our products.
> 
> * Before the OOTBee conversation, they had decided that the page's visual
> design with the red marks looked too negative, and the current mock-ups
> improve that design element.
> 
> * The team tried to shorten and simplify the chart, but the content is
> pretty much the same.
> 
> * It looks like the team had already come to the many of the same
> conclusions as this group, and I didn't see any further changes that were
> necessary. (That might not mean much, since I helped create the old chart.
> I hope you ascribe that to a lack of visual talent, rather than malice.)
> 
> * They are hoping to get the new pages online within the next few weeks.
> 
> * We will continue to listen to your feedback, and make changes where
> appropriate. The specific suggestions are the most useful because they are
> actionable.
> 
> Many of you know Paul Hampton, who is our senior product marketer. He has
> been on the team for a very long time, and is a big advocate for Community
> Edition. We have hired a number of new members to that team, and I enjoyed
> meeting them. I was impressed with their understanding of the open source
> business model, and they have made it a goal to increase the adoption of
> the Community Edition product. It was a good conversation, and I look
> forward to working with them more.
> 
> I was supposed to send this email on Friday, but (as you saw) I got
> distracted with the broader conversations on this list. <grin>
> 
> Thanks,
> 
> Richard
> 
> > to me it seems the actual "them" is the marketing department. And "we" are
> > not really taking "their" page seriously, arguing that people like "us"
> > easily see beyond. I doubt the average visitor matches "our" demographic
> > profile. It's ok and I can live with that easily -  and without any anger.
> > Really.
> > 
> > have a nice weekend
> > Andreas
> > 
> > Andreas Steffan
<snip>
> > > On 21/05/15 09:59, Andreas Steffan wrote:
> > > 
> > > Hallo everybody,
> > > 
> > > I can't help myself, but the CE looks pretty bad at
> > > https://www.alfresco.com/products/community-vs-alfresco-one to me (red
> > > all over the place).
> > > 
> > > Seriously: Imagine you are a somewhat clueless prospect on that page
> > > which
> > > reads " Ready to get started? Download the edition that is right for
> > > you.".
> > > 
> > > Would you want to give the CE a try?
> > > 
> > > regards
> > > Andreas
> > > 
> > > --
> > > Andreas Steffan
<snip>
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