[OOTB-hive] Some more ideas

[Richard Esplin]

I am lurking, but I will keep my participation to a minimum. My goal is to 
remove roadblocks and keep the company advised, but to not interfere. Other 
Alfresco employees can participate more actively without it being confused 
with our official company strategy. As we figure out our official company strategy, 
I might be able to participate more in the future.

I understand the desire to have the domain and brand be related to Alfresco, 
but I strongly recommend against it. You can only use Alfresco trademarks with 
Alfresco's explicit permission. Jan's blog has been ignored because we love 
him (and the legal team has other things to worry about). But we have 
previously requested projects with similar names to re-brand.

Alfresco allows the public to reference Alfresco Community Edition, so you can 
make clear that your efforts are part of the Alfresco community and based 
around Alfresco Community Edition. But I wouldn't include anything derived 
from the term "alfresco" in something hard to change such as a URL.

For the record, I love the name "Order of the Bee". Boris pointed out to me 
that it has a nice relationship to the Alfresco flower that could make for a 
nice logo. Though I would also caution not to use the Alfresco flower apart 
from a reference to the official distribution of Alfresco Community Edition.

A good example of how to do this is CentOS and other RHEL clones. They remove 
all the trademarks, but they do not fragment the community and they do not 
fork the product. I think that is in the best interests of everyone. Wildfly vs 
JBoss is perhaps a better example since it is a product rather than a 
distribution, though it does have official monetary support from Red Hat.

Before I go back on mute, I want to thank everyone for your enthusiasm. It is 
fun to be part of such a tight-knit community.

Thank you,

Richard

--
Richard Esplin
Community Technology
Tel: +1 801 855 0866
Mobile: +1 801 735 4220
Skype: esplinr

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On Friday, June 13, 2014 14:06:42 Jan Pfitzner wrote:
> 1. would recommend to start with trello first until everything is setup.
> 2. my board is still more a prototype but I'm going to push it to github
> asap...but that may take a while
> 3. I'm refering alfrescians.org or alfrescians.com (with a "s")  that won't
> have any relations to my own alfrescian.com site.
> I could imagine that such a similar domain could lead to confusions, but
> from my side it's all fine.
> I would recommend that the name should be related to "alfresco" somehow - "
> orderofthebee.org" could be about every software...
> We should also reuse the "brand label" if we'd like to use a common github
> repo....
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